It’s been 12 years since my father, Uldarico L. Lacida, passed away. In the tapestry of our lives, the threads of our upbringing and the influence of our parents often shape who we become. I am Hanzel Lacida, and in this blog post, I reflect on how the indelible legacy of my father has left an enduring mark on my life.
My father, Uldarico L. Lacida, was not just a name on a family tree but a guide and inspiration throughout my journey. My mother, Mansueta E. Lacida, provided the foundation upon which I built my education, values, and aspirations. In this narrative, I will share my father’s profound influence on my life.
First Name: Uldarico
Middle Name: Lodonia
Last Name: Lacida
Born: January 21, 1947
Died: February 3, 2001
Location: Cebu City, Philippines
Occupation: Businessman, Sole Proprietor
Biography
Uldarico L. Lacida was a prominent Filipino businessman and sole proprietor who achieved remarkable success in the business world during the 1990s. His dedication, entrepreneurial spirit, and commitment to excellence left a lasting legacy in the industry.
Career
Uldarico L. Lacida founded “Secure Promotions,” a business venture later known as “New Secure Promotions.” His innovative ideas and strong work ethic helped the company grow and prosper, making it a notable player in the promotion and marketing industry from the ’80s to the late ’90s.
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Under Lacida’s leadership, New Secure Promotions expanded its operations, providing top-notch promotional services to many clients. The company was renowned for delivering creative and effective marketing solutions and setting industry standards.
Notably, Uldarico L. Lacida handled promotions for renowned brands in Central Visayas, particularly in the Cebu Region. Some of the notable brands he managed promotions for included:
Mr. Clean
Tide
Zest-O
Cheez Whiz
QuickChow
Blue Bay Tuna
These partnerships with well-established brands demonstrated Lacida’s ability to successfully promote and market products, contributing to both the growth of the brands and the regional economy.
Lacida’s visionary approach and ability to adapt to changing market trends were instrumental in New Secure Promotions’ success. His dedication to customer satisfaction and unwavering commitment to delivering high-quality services earned him respect and admiration within the business community.
Legacy
Uldarico L. Lacida’s untimely death on February 5, 2001, due to a heart attack, marked the end of an era in the Philippine Promotions and Marketing Field. His contributions to the industry, especially his successful promotions of well-known brands, continue to inspire aspiring entrepreneurs and serve as a testament to what can be achieved through hard work, innovation, and a passion for excellence.
Although he is no longer with us, Uldarico L. Lacida’s legacy lives in his loved ones’ hearts.
Having reflected on the life and legacy of my father, Uldarico L. Lacida, I am reminded of his profound influence on my life and the business world. Becoming a leading figure in the marketing and promotions industry takes dedication, innovation, and unrelenting commitment.
Uldarico L. Lacida’s legacy lives on in our hearts as he forged enduring partnerships with renowned brands that impacted the regional economy of Central Visayas and, specifically, Cebu.
I appreciate you reading and joining me on this reflective journey. May the memory of Uldarico L. Lacida continue to inspire us all to reach for the highest heights and strive for excellence in everything we do.
LACIDAHANZEL 
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